Retailers put Coleraine on the map!

Last week we were invited to give an Online Marketing Workshop to some independent retailers in Coleraine. I enjoy taking workshops for small groups, they're usually more interactive and you can provide relevant advice to each business.

One of the topics we covered was Local Search. We've all heard how the Internet removed barriers to trade in the global market but some businesses rely on local trade. Thankfully the search engines recognise this and responded with Local Business Search. Google et al will usually have a basic listing for most business already. Business owners can claim their listing, add their description, opening hours, logo, specialisms and even coupons! You don't even need a website which means in localised searches you have a fighting chance of getting the business when previously you may have had none.

It was great to see Minx get straight down to work and put their business on the map!