Ouch!

 Talk about kicking a company when it's down!  The Toyota Lawnmower Recall Ad is fast becoming an online viral sensation and is a great example of opportunistic competitive advertising.



Audi have a history of poking fun at their competitors through advertising. Interestingly this ad was made before Toyota's recent problems.  Its original purpose was to direct traffic to a website promotingtheir electric concept car, the E-Tron. Audi claim an unknown individual only recently added the reference to Toyota.